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Vodafone Apprenticeship

New brand identity and website for Vodafone Apprenticeship. New graphic profile showing Vodafone’s Apprentice schemes, targeting a younger audience to get the right information and explain what you can do in Vodafone.

The direction to target the younger audience was through copy. Playing on words that were the topic at the moment. Each section had its own “identity” and the entire page was that you can choose your own way. Vodafone has multiple opportunities and ways for you to kickstart your career.

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I created testimonials from previous or current apprentices. The title then was “We’ll help you speak up” and the section would contain a quote but also a longer voice recording from them.

An interactive section for easy understanding of what level you can do and where that level would be in the country.

Underneath is the different apprenticeship programmes with more information on how to apply, criteria etc.

We included a good to know and what you can get as an apprentice through a slider. And in the end a FAQ and downloadables.