Walgreen Boots Alliance – Product Builder:

Sitting as a module on the site, this form of gamification asks the viewer to put themselves in the shoes of the consumer, creating their own product line. Using data and insights (the key element of the business model), the video teaches the viewer about each business area as they build a product from start to finish.

The module uses HTML5 video for cross-platform compatibility. At key points ‘choice’ screens pop-up, asking questions about the hypothetical product. 

The aim behind this was to leave a lasting impression on the viewer, inspiring them to talk about what they’ve learned or been a part of.